The Mineral Journal.
Practical reading for formulators, brand owners and buyers working with Dead Sea ingredients.
Clean Beauty in Europe: Where Dead Sea Ingredients Fit the Trend
Dead Sea minerals fit Europe’s clean beauty trend well — but only when brands communicate with precision.
Dead Sea Minerals vs. European Thermal Spring Water: A Comparison for Formulators
Two mineral narratives, two formulation roles: gentle daily repeatability versus concentrated, periodic treatment.
A Reliable Supply Chain Is a Competitive Advantage: Why Beauty Brands Are Rethinking Their Dead Sea Ingredient Sourcing
Cosmetic manufacturers are prioritizing supplier reliability over cost alone — here is what to look for.
The Influence of Technology on the Marketing Strategy of Jordanian Dead Sea Products Companies
Technology is not just a tool but a significant success factor in innovative marketing strategies.
The Impact of Creativity on the Competitiveness of Jordanian Dead Sea Products in Global Markets
Six practical steps to foster creativity and strengthen Jordan’s Dead Sea industry on the world stage.
The Benefits of Dead Sea Salt for Skin Care
Six skin benefits of Dead Sea salt water and four easy ways to add it to your routine.